Importance of Homepage Content
How important is my home page content to my website performance?
Your homepage content is often the first impression a prospective client gets of your firm. It's also very important when it comes to
Search Engine Optimisation because it is indexed by search engines more frequently than other pages in a website.
Search engines 'crawl' website homepages regularly to analyse content for
key phrases and keyword terms to align them with terms that users are searching for.
Including a clear description of your firm and the services you offer in your
home page content is a very important aspect of
Search Engine Optimisation (SEO).
Bolding your company name and including keywords and phrases within the structured paragraphs that relate to the services you offer, helps to highlight the importance of this text to search engines and visitors to your website.
Including
hyperlinks and calls to action within the homepage also helps to drive users toward important content and increase the time they spend on your website.

