Utilising Social Media to promote your firm
Wondering how you can utilise Social Media to promote your firm?
Social media allows you to leverage your company in a new and comparatively affordable way compared to more traditional marketing channels. Easily accessible to millions from virtually anywhere, it is an ideal means of enhancing brand awareness and growing your client base by reaching new and untapped prospects.
The growing number of social media platforms available makes it easy to target specific groups in a way that is relevant to them and your brand.
Social media marketing is a commitment. You'll need to post consistently to stay in front of your audiences eyes and keep growth going. One of the most popular questions businesses have is, “How often should we post on social media?” While there’s no clear answer, the key is to be consistent. The appropriate frequency for each of the social media networks is as follows:
- LinkedIn: one post per day. LinkedIn is for professionals, and they tend to use it during working hours.
- Facebook: one to two times per day during the week and once per day on the weekend. After twice a day, you'll see likes and comments and shares begin to taper off. The best time to post is between 12pm and 4pm.
- Twitter: three times per day. Engagement drops off a bit after the third tweet of the day.
- Instagram: seven posts per week ideally only once per day. Instagram is meant for use on mobile devices, so users tend to use the network anytime.
- YouTube: one video per week. The main reason users hit the subscribe button is because they admire the content being uploaded and want more. Your goal with YouTube is develop a subscriber base.
Blog: If time constraints are a factor, we recommend to focus on the content directly on your website by publishing regular blog posts which can then be 'shared' to various social platforms easily for wider reach. Posting a few times per month, or roughly once a week with content that is useful and relevant to your customers and prospects will make a positive long term difference to your marketing efforts and supports your Search Engine Optimisation (SEO) strategy.
MYOB
Wolters Kluwer
Xero
CA